...Marketing Can’t Be an Afterthought
Manage episode 509483930 series 3575070
In this episode of frankly..., Rachel and Dan talk with Rohan Repale, Senior Manager of Product Management at Harman International, about how automotive product development really works - starting years before you ever see a product on the road.
Rohan walks through the multi-year journey of building new vehicle technology, from market research and engineering to business cases and bringing marketing in early in the process to help shape the product’s story. We explore how Harman is creating more immersive audio experiences, how EVs are changing the definition of value and why future features are often pre-loaded long before you even buy the car.
We also get into why influence without authority is one of the most important leadership skills for early-career professionals, and how Rohan learned to speak up, before the title said he could.
Whether you’re in product, comms, strategy, or just curious about how technology moves from sketch to showroom, this one offers a fascinating look behind the curtain.
Connect with Rohan on LinkedIn here and check out what Harman is up to here.
For more information on frankly..., visit franco.com/frankly-podcast or our Facebook page: facebook.com/francofranklypodcast.
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