In this episode of frankly..., Rachel and Dan talk with Chris Barger, Chief Communications Officer at Spin Sucks, about what it really means to lead in the modern communications world and why he believes every brand needs a Chief Conscience Officer.

Chris shares stories from his early career launching IBM and GM into the social media age, including lessons learned about authenticity, community-building, and the dangers of playing it too safe. He also reflects on the evolution of social from intimate conversations to polished broadcast and what we've lost along the way.

We dive deep into how communicators can (and should) be the ones in the room reminding leadership what the audience values, what trust looks like today, and how to navigate polarization without losing your brand’s soul. From crisis comms to culture wars to AI’s limits, this episode is a must-listen for anyone leading communications in a high-stakes world.

Read Chris' post on being a Chief Conscience Officer here.

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