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581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

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Manage episode 501757284 series 62727
Content provided by Nathan Chan and Foundr Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Chan and Foundr Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword.

In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand.

What you’ll learn:

• How Peach & Lily built trust in a crowded industry

• Why Alicia avoided shortcuts, even when growth was slow

• The viral moment that changed everything—and how they prepared for it

• Her approach to formulation, transparency, and community

• Lessons from burnout and building with integrity

• Why "glass skin" wasn’t a trend—it was education

If you want to build a product people love and trust for years—not months—this episode is for you.

Foundr Community Offers

Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠

Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠

Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started.

Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠

Connect With Alicia Yoon Website → Click Here

Instagram → Click Here

Alicia’s Instagram → Click Here

Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

  continue reading

579 episodes

Artwork
iconShare
 
Manage episode 501757284 series 62727
Content provided by Nathan Chan and Foundr Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Chan and Foundr Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword.

In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand.

What you’ll learn:

• How Peach & Lily built trust in a crowded industry

• Why Alicia avoided shortcuts, even when growth was slow

• The viral moment that changed everything—and how they prepared for it

• Her approach to formulation, transparency, and community

• Lessons from burnout and building with integrity

• Why "glass skin" wasn’t a trend—it was education

If you want to build a product people love and trust for years—not months—this episode is for you.

Foundr Community Offers

Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠

Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠

Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started.

Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠

Connect With Alicia Yoon Website → Click Here

Instagram → Click Here

Alicia’s Instagram → Click Here

Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

  continue reading

579 episodes

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