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579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)
Manage episode 500430528 series 62727
In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.
She reveals:
• How she turned 18 SKUs into millions of units sold in year one
• The simple packaging strategy that disrupted the beauty industry
• Why she avoided debt and scaled profitably without VC pressure
• Her raw take on selling her “baby” and facing post-exit depression
• The lessons from a failed second business—and why it was her best teacher
• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands
If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan Instagram → Click Here LinkedIn → Click Here
Connect With Toni Ko Website → Click Here Instagram → Click Here
Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
581 episodes
Manage episode 500430528 series 62727
In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.
She reveals:
• How she turned 18 SKUs into millions of units sold in year one
• The simple packaging strategy that disrupted the beauty industry
• Why she avoided debt and scaled profitably without VC pressure
• Her raw take on selling her “baby” and facing post-exit depression
• The lessons from a failed second business—and why it was her best teacher
• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands
If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan Instagram → Click Here LinkedIn → Click Here
Connect With Toni Ko Website → Click Here Instagram → Click Here
Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
581 episodes
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