557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

The Foundr Podcast with Nathan Chan

Content provided by Nathan Chan and Foundr Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Chan and Foundr Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

1M ago 40:44

MP3•Episode home

In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000.

Jess dives deep into the power of brand voice, why traditional beauty marketing was broken, and how Frank Body pioneered influencer-driven marketing before it became mainstream. She also reveals how the brand navigated copycats, expanded into retail, and evolved beyond its Instagram-famous coffee scrub.

Entrepreneurs will gain insights into creating a standout brand, scaling without losing authenticity, and adapting to market shifts over time.

Listen to Nathan and Jessica discuss:

- How Frank Body’s first Instagram marketing campaign changed the beauty industry

- The power of crafting a unique brand voice and treating brands like people

- Why Frank Body stopped sending free products to influencers and pivoted to a structured ambassador program

- The strategy behind shifting from an "Instagram brand" to a serious player in the skincare market

- The challenges of growing a team, defining co-founder roles, and learning to delegate

And much more branding advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

560 episodes

#Entrepreneur Interviews #Marketing #Entrepreneurship #Growth #Leadership #Marketinggrowth #Socialmedia #Startingabusiness #Startup #Nathan Chan #Business #Entrepreneur #Foundr Media #Founders #Succession