In this episode, I reveal legal and often free strategies to attract your competitors’ customers in any niche. Inspired by the host’s experience during a local cyclone, we explore how media-driven fear influences consumer behavior. While many businesses shut down due to sensationalized news, the host stayed consistent, gaining a competitive edge. Tune in to learn how to leverage market shifts and customer psychology to outmaneuver your competition.

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Timestamps:

00:00:00 - Introduction

00:00:21 - Context: Cyclone Experience

00:01:15 - Coffee Shop Story: Opportunity in Adversity

00:03:02 - Lesson 1: Show Up Consistently

00:07:08 - Lesson 2: Build a Better Product

00:09:04 - Lesson 3: Make Decisions Based on Data

00:15:26 - Lesson 4: Provide a Better Experience

00:19:00 - Lesson 5: Identify and Exploit Competitors' Weaknesses