In this episode of Founders Future, with host Ammar Elm, we dive into the journey of Joseph Wakelin, the founder of Financially Savvy Ltd. Joe shares his powerful origin story, from receiving a terrifying pension statement at age 24 that projected he wouldn't be able to retire until 82, to his years of self-education that evolved into a blog and a thriving community. This initial spark of fear transformed into a mission to help others avoid the same fate, ultimately leading him to leave his secure career in science and project management to build his money coaching business full-time.

Joe details the structure of Financially Savvy Ltd. flagship 9-month program, which combines a step-by-step video course with personalized, one-on-one roadmap sessions. He explains how he helps busy, mid-career professionals eliminate debt, build investment strategies, and create a concrete plan for financial freedom and early retirement. He also opens up about the nerve-wracking transition from his 9-to-5 job, his current marketing strategies using live events and paid ads, and his ambitious plans to scale the business by bringing on additional coaches to help more families achieve financial security.