In this episode of Founders Future, with host Olivia Sammons, we sit down with Chris White, the founder and CEO of The NOW Group. Chris shares his fascinating journey from an RAF communications engineer and health & wellness professional to building networks of people instead of computers. He delves into the core of The NOW Group, which creates powerful online networking containers and masterminds for Australian and New Zealand business owners, facilitating high-level partnerships, shared marketing, and audience growth.

Chris provides a transparent look at the challenges of scaling a community-driven business, emphasizing the power of referrals and strategic partnerships over paid ads. He discusses his "North Star metric" for success and his plans for future growth, including launching a new app and expanding to six groups. The conversation is packed with insights on the importance of doing things that don't scale first, leveraging peer-to-peer learning, and building a business based on genuine connection and reciprocity.