In this episode of Founders Future, with host Ammar Elm, we sit down with Carter Perez, CEO and founder of Revenue Chemists, a growth consultancy bringing scientific precision to scaling B2B SaaS companies. Carter shares his journey from Silicon Valley operator (with 4 exits) to building a fractional revenue leadership firm that’s helped over 40 startups unlock predictable growth. He dives into Revenue Chemists’ 3 core offerings—fractional leadership, coaching, and consulting—and why their referral-driven model has thrived without traditional marketing (until now).

Carter also unpacks the challenges of scaling a high-touch service business, his plans to expand through a new book and AI-powered tools, and why lifelong learning is non-negotiable in the age of AI. From vetting clients as rigorously as they vet him to his predictions for how AI will reshape sales, this episode is a masterclass in balancing organic growth with intentional scaling—especially for enterprise-level service providers.