In this episode of Founders, Future, with host Ammar Elm, we meet Madison Boullion, co-founder of Spark HR Solutions, who reveals how her journey from recruiting to real estate led to a groundbreaking HR consultancy for startups. Madison shares how she and her business partner identified a critical gap: fast-growing companies scaling "messy" systems that later explode into compliance nightmares and turnover crises. With a focus on proactive infrastructure—from automated workflows to culture-building—Spark HR helps startups avoid costly mistakes by embedding scalable HR tech (like Rippling) and employee branding before growth hits.

Madison dives into her unconventional lead-gen playbook, blending hyper-personalized LinkedIn outreach with real estate networking tactics and community-driven "Spark Sessions." She also tackles the founder’s dilemma: balancing quality service with scaling demands (like building a remote sales team) while staying true to her mission—don’t chase money, chase quality of life. For entrepreneurs torn between stability and passion, her hard-won advice: Align your business with what energizes you, and the money will follow.