In this episode of Founders Future, host Jae Encarnacion sits down with Tom McKeown, Co-Founder of ImpactLine Digital, a marketing agency dedicated to empowering wellness brands through data-driven strategies. With over 20 years of enterprise sales experience, Tom shares how ImpactLine helps health-focused businesses—from regenerative medicine clinics to biohacking studios—build momentum (not just marketing) by leveraging SEO, influencer marketing, and social media. He dives into their unique approach, including their ATX Wellness Passport publication, which fosters organic networking and client trust in a crowded market.

Tom also discusses the challenges of scaling while maintaining white-glove service, the importance of niche specialization (particularly in the longevity space), and how ImpactLine differentiates itself in an industry rife with misleading promises. From hosting wellness events to leveraging AI tools like Gamma.ai, Tom provides actionable insights for entrepreneurs looking to grow authentically while staying true to their mission of transforming health and wellness.