In this episode of Founders Future, host Ammar Elm sits down with James Davis, co-founder of The Midlife Mentors, to explore his journey from running well-being retreats in Ibiza to pivoting into corporate coaching during COVID. James shares how he and his wife, Claire, identified a gap in midlife transformation coaching, transitioning from direct-to-consumer programs to serving multinational organizations. He discusses the challenges of B2C marketing, the organic growth of their corporate clientele, and his vision for blending impactful coaching with scalable business models.

James delves into the nuances of corporate engagements, from one-off workshops to intensive 12-week programs, and reflects on the importance of authenticity in today’s "trust recession." He also offers advice for new coaches, emphasizing the need to hone their craft before scaling. Whether discussing hormone optimization for men or purpose-driven coaching, James highlights the power of adapting to market shifts while staying true to core values.