In this episode of Founders Future, host Ammar Elm sits down with Jarren Johnson, co-founder and CEO of Parable Growth Agency, a marketing and sales growth firm helping businesses scale through powerful storytelling and data-driven strategies. Jarren shares his journey from leading a sales team in the automotive advertising space to launching Parable, emphasizing the importance of AI adoption, foundational sales processes, and avoiding "shiny object syndrome" in business growth.

Jarren dives into the agency’s core offerings—messaging refinement, AI-powered sales enablement, and scalable sales strategies—while discussing the challenges of early-stage fulfillment and his vision for scaling to $1M+ in revenue. He also highlights why cold calling remains a surprisingly effective sales tactic and why small businesses should focus on fundamentals before chasing the latest AI trends.