In this episode of Founders Future, with host Ammar Elm, we sit down with Joseph Federico, CEO of JFederico Marketing. Joseph shares his journey from the traditional publishing world in Manhattan to becoming a marketing strategist and dedicated coach for LGBTQ+ authors and bold brands. He discusses the pivotal moment the universe pushed him to sink or swim, leading him to launch his full-time venture officially over a year ago. Joseph opens up about the importance of niching down, the irreplaceable value of the human element in an AI-driven world, and his unique, trust-based sales process that leads with value.

Joseph delves into the specifics of his core 6-month coaching investment, designed to help clients conquer their fears and master platforms like LinkedIn and Instagram. He reveals his powerful, organic lead generation strategy that leverages Instagram's often-overlooked "human touch" features, explaining why he prefers this method over paid advertising. Finally, Joseph offers invaluable advice for new coaches and consultants, emphasizing the non-negotiable need for a focused social media presence and the power of serving a specific community with excellence.