In this episode of Founders Future, host Ammar Elm sits down with Zac Armstrong, founder and CEO of Empowerment Fitness. Zac shares his incredible journey from a 26-year military career to building a highly personalized fitness coaching business that helps high-achieving executives and entrepreneurs reclaim their health. He delves into the origins of his business, which started organically when a neighbor persistently asked for training, forcing him to develop a streamlined, tech-enabled approach to replace archaic Excel sheets and create a truly bespoke client experience.

Zac provides a masterclass in authentic sales and client fulfillment, explaining why he moved exclusively to LinkedIn for its professional demographic and higher show-up rates. He discusses the importance of building genuine relationships over transactional ones, his hands-on approach that includes opening his home to clients, and his philosophy that after six months, clients should never need another trainer again—though 90% stay due to the powerful connection forged. He also offers raw, invaluable advice for new coaches entering the crowded online space, emphasizing that success requires immense work, resilience through hard lessons, and a commitment to never stop learning.