In this episode of Founded & Funded, Madrona Partner Vivek Ramaswami sits down with Jared Palmer — designer, developer, and founder of Turborepo (acquired by Vercel), and former VP of AI at Vercel.

Jared walks through his unique path from Goldman Sachs to Vercel, and how he combined finance, design, and engineering to create beloved developer tools like Formik, TSDX, and Turborepo, and v0.

The two dive deep into:

• Why vertical integration is the future of AI-native dev platforms
• The founding and launch of Vercel’s v0.dev
• How Vercel is positioning for a world with 700M code-generators, not just 28M developers
• What makes teams and products move fast
• Why “text-to-app” will soon become “text-to-business”

Whether you're a founder building dev tools, a product leader thinking about AI-native apps, or a developer curious about the future of your craft — this episode is packed with lessons and foresight.

Subscribe and listen now!

Transcript: https://bit.ly/4kQWVig Click to follow link." href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbit.ly%2F4kQWVig&data=05%7C02%7Ccoral%40madrona.com%7Cac20c4ee2ad044b379ae08ddc9713aaa%7Cfe52808032c647bb81a00cd64f4a38ce%7C1%7C0%7C638888210361170422%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=24wSI%2FknwR7SzhkVIFMI%2B%2B%2B31Fj0HccJ1ykN6si%2FMTs%3D&reserved=0">https://bit.ly/4kQWVig

Chapters: (00:00) Introduction (01:40) Jared Palmer's Early Career in Finance (04:40) Transition to Design and Freelancing (07:12) Building a Career in Open Source (11:46) Creating TurboRepo (13:47) Joining Vercel (15:27) Adjusting to Corporate Life (17:37) The Power of Transparency in Teams (17:50) Building a Thriving Team Environment (19:08) Origins of v0 (19:29) Early Development and Challenges (21:38) Key Innovations and Prototypes (22:58) Launch and Rapid Growth (25:32) Navigating a Competitive Landscape (30:02) Future of AI and Software Development