Price and service still matter in freight forwarding, but they no longer win on their own.

Sam talks with Sean Crook, Co-Founder and Director of Neolink, about why logistics decisions now hinge on visibility, technology, and data-driven insight.

Sean shares how a beer marketing mishap led him into freight, the early grind of building Neolink, and why the old “price and service” pitch falls short.

They cover:

• How COVID flipped customer priorities toward transparency and tech

• Using AI and automation to scale without adding headcount

• Lessons from Neolink’s first acquisition and culture-first growth

• How roles in forwarding will change as AI takes over routine tasks

For anyone moving freight or selling logistics services, this conversation shows what creates real value beyond a sharp rate and a smile.