Episode notes

Olivia Acton is the owner and lead photographer at Olivia Acton Photography, a premier studio based in Janesville, Wisconsin.

In this episode of Forged in Fire, Olivia shares her journey from nursing to entrepreneurship—starting from scratch, signing her first clients, and growing her business into a thriving luxury photography brand. Originally trained as a nurse with a master’s degree, Olivia spent nearly a decade in healthcare before discovering her passion for photography. What began as a simple desire to capture quality images of her children soon turned into a sought-after skill.

Through strategic business planning, marketing, and an unwavering commitment to excellence, Olivia transitioned from a side hustle to full-time entrepreneurship in 2022. She has since expanded from a home-based studio to a dedicated space in downtown Janesville, where she specializes in high-end portraiture and branding photography.

Olivia’s story is one of resilience, calculated risks, and the power of following one’s passion.

This episode is a must-listen for anyone looking for inspiration and practical business tips!

Timestamps:

02:29 Introduction

06:54 Olivia's Future Vision & Goals

11:10 Challenges & Transition from W-2 to Entrepreneurship

13:50 Her Marketing & Client Acquisition strategy

19:00 Olivia's Learning & Adaptation as an Entrepreneur

25:50 How She Measures Success and Tracks Key Metrics

30:48 Hot Seat Fire Round

35:20 Her final advice

35:50 Stay in Touch with Olivia Acton

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