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This week on Focus on the Fun Stuff, I sat down with Oli Luke—a copywriting and marketing expert who’s built a hugely successful niche marketing agency, serving the hearing healthcare industry across North America.

Now, if you’ve ever wondered whether niching down is the right move for your business, this episode will give you all the insights you need. Ollie has gone beyond just picking a niche—he’s built a niche within a niche—and it’s led to some seriously impressive results.

💡 In this episode, Oli and I cover:

✔️ Why getting specific can actually open up more opportunities, not fewer

✔️ How narrowing your focus can lead to greater success and fulfillment

✔️ The role of the Entrepreneurial Operating System (EOS) in building a business that works

✔️ How to scale a company while balancing business growth and family life

✔️ The behind-the-scenes journey of Orange and Gray, Oli’s marketing agency that exclusively serves privately owned hearing care practices

This episode is full of practical wisdom for business owners who are thinking about specialising, growing a leadership team, or making their business more focused and profitable.

🎧 Tune in now and find out how niching down could be the smartest move for your business!

Em x

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