Darguin Fortuna (Swan)
Manage episode 509122713 series 3692249
In this episode of Flying Solo, host Katie Kangas talks with Darguin Fortuna, founder of Flow Design, about the journey from feeling like an ugly duckling in other firms to becoming a fully fledged swan leading his own practice. Early in his career, Darguin struggled to find a place where he belonged, migrating from one workplace to another in search of a supportive environment. When he finally launched Flow Design, he not only created a space where he could thrive, but also welcomed others who had felt out of place in traditional firms. Now, as a bevy of swans, his team members take turns leading projects, each empowered to spread their wings while supported by the strength of the flock.
Katie and Darguin explore three core elements that define Flow Design. The first is empathy and empowerment. Darguin reflects on the lessons learned from his time in other firms, carrying forward the strengths while intentionally addressing what was missing. At Flow, every team member is given the chance to lead their own projects while still benefiting from the support of the group. Like swans flying in formation, they share the workload so that no one flies alone. The second is strong systems. Just as the lead swan in a wedge formation reduces the headwinds for those who follow, Darguin has developed systems that make project management smoother and more efficient. One example is Flow’s client onboarding system, which uses YouTube videos to guide clients step by step through the design process. These tools not only set clear expectations but also free the team to focus on creative, client-centered design.
Finally, Darguin emphasizes the importance of allowing flow within the structure of practice. At Flow Design, checkpoints keep everyone aligned, but in between, each team member has the freedom to guide their clients and design in their own way. Much like swans pausing on lakes during migration, the team balances structure with flexibility, ensuring that every project reflects both consistency and individuality. For architects building their own practices, Darguin’s story is a reminder that if you don’t fit in with another flock, you can migrate—or even create your own. By combining strategic systems, humility, and empowerment, Flow Design shows how to build a culture where architects and clients alike can spread their wings and thrive.
Flow Design Architects
- Website: https://www.flow-design-studio.com/architecture
- Instagram: @mr.fortunaflow & @flowdesignarchitects
- YouTube: https://youtube.com/@flowdesignarchitects?si=1yZCEeIYBNsn2Ly2
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12 episodes