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Episode 132: Outlook 2022 Trends, Part 1
Manage episode 319243844 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like:
- what "hyperobjects" are and why they matter to everyone
- why the only common theme of the 2020’s will be entropy and what that means for brands
- how the creator economy and web3 technologies are tipping power balance to the people and connected communities
- how the relationship between consumer and brand is extending well beyond the point of purchase and unlocking new lifecycles
We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!
Click here to listen and subscribe!
Hosted on Acast. See acast.com/privacy for more information.
178 episodes
Share
Manage episode 319243844 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like:
- what "hyperobjects" are and why they matter to everyone
- why the only common theme of the 2020’s will be entropy and what that means for brands
- how the creator economy and web3 technologies are tipping power balance to the people and connected communities
- how the relationship between consumer and brand is extending well beyond the point of purchase and unlocking new lifecycles
We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!
Click here to listen and subscribe!
Hosted on Acast. See acast.com/privacy for more information.
178 episodes
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