Driving performance through content requires a strong understanding of your audience, not just a great product.

Join us on our very first episode as host Michelle Lomas sits down with Jody Allen, founder and Editor in Chief of publishing powerhouse Stay At Home Mum. With over 1 Million+ Australian parents heading to the Stay At Home Mum website each month, Stay At Home Mum has firmly established itself among the Australian Mum community as a relatable source of true blue, brilliant and down-to-earth content that says it like it is. But it's Jody's unique understanding of what her audience really care about that has seen her business flourish. In this episode she talks to Michelle about making great content, listening to your audience, and growing a business out of content and affiliate marketing.

Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected]

Hosted: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.