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Trade expert Lori Wallach cuts through the complexity and jargon to make trade policy and politics and the myriad ways it affects our daily lives accessible to all. Episodes 1 - 43 were produced in partnership with Public Citizen's Global Trade Watch.
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Flex Your Hustle

Commission Factory

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Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the ...
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China’s devastating new move to cut off global access to rare-earth minerals could be cataclysmic — shutting down manufacturing of core sectors across the U.S. economy. In this episode of Rethinking Trade, Lori Wallach speaks with Rush Doshi — former National Security Council Director for China and Taiwan and Director of the China Strategy Initiati…
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China just announced new export controls on rare earths — the subset of critical minerals used to make high-power magnets essential for EVs, defense tech, and nearly every modern electronic device. Lori Wallach breaks down why China’s grip on rare earths processing has become a global choke point 15 years in the making — and what this latest move s…
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In this episode of Rethinking Trade: Did the dangerous de minimis trade loophole finally get closed for goods from China on May 2? Woohoo – tariff-dodging is now forbidden. But the Trump administration’s wavier of a longstanding customs enforcement rule might make the change harder to enforce. Lori will explain what it means for the import inspecti…
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Confused about the tariffs that just went into effect? It's hard not to be, given how they are being discussed in the media. But before we all conclude the sky is falling, please listen to the latest episode of our Rethinking Trade podcast. (And yes, we’re back from hiatus!) Lori covers just what we need to know about the 25% tariffs on Mexico and …
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This new episode of the Rethinking Trade podcast is a little different. It’s about tariffs, an issue that’s critical to get smart about now… At a recent live panel with Congressmembers Debbie Dingell (D-Mich) and Rep. Chris Deluzio (D-PA) and our labor friends, Lori led a discussion about why much of the conventional wisdom on tariffs is wrong. Lik…
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This new Rethinking Trade podcast episode is not a break from election anxiety, but can help explain the current situation… Lori talks with Dan Kaufman about his recent New York Times Magazine story, "How NAFTA Broke American Politics." It examines the long-lasting impacts of the trade agreement on U.S. communities and politics nationwide. Lori and…
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The imitable Zephyr Teachout wrote a fantastic piece that everyone seems to be reading about why tariffs and the trade issue play such an outsized role in elections and how Trump has set a tariff trap to try to ensnare the Democrats. In our latest episode of the Rethinking Trade podcast, Lori Wallach sits down with the renowned Fordham law professo…
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In this episode of Rethinking Trade, Lori Wallach breaks down the facts about tariffs—how they work, who pays them, and their impact on consumer prices. With tariffs back in the news, Lori explains the difference between targeted tariffs and across the board tariffs. Tune in NOW to get the full picture.…
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Rapacious European corporations were top users of Investor-State Dispute Settlement (ISDS) tribunals. For decades, they extracted billions from taxpayers worldwide, attacking local laws and suing governments before ISDS tribunals of three corporate attorneys. So, it was big news when the European Union recently exited one of the world’s largest ISD…
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Did you know that states across the country are taking steps right now to regulate artificial intelligence (AI), protect kids' online safety, guarantee us the right to repair our phones, cars and other stuff, as well as safeguard data privacy? But this progress could soon be wiped out thanks to Big Tech’s stealthy "digital trade" agenda. In the lat…
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It was a busy Friday on Capitol Hill, as the Ways and Means Committee held a hearing on digital trade. If you haven't heard about "digital trade", the name that Big Tech lobbyists have given to a backdoor to try and tie the hands of Congress and regulators to evade privacy requirements/anti-discrimination online rules and shut down AI oversight, th…
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In this special breaking news episode of the Rethinking Trade podcast, Lori Wallach explains today's White House actions on the #deminimis loophole. Remember: please visit our previous episodes on the de minimis loophole to understand just how e-commerce platforms like #Shein and #Temu are exploiting the loophole, and what it means for you.…
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How many times has your phone, car, or whatever broken and you or your local repair shop can’t get the part or the software update to fix it? You’re told the only options are to pay an obscene amount to a dealer or manufacturer, or prematurely replace the item. People in states across the country are fighting back by enacting “right to repair” laws…
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Hello, friends! We’ve got a new podcast episode and it’s a bit different! A veritable OG trade crew got together for a kick-ass discussion on "A New Trade Policy to Break Up Corporate Power” at our recent Anti-Monopoly Summit. How OG? The discussion is led by Rep. Rosa DeLauro (D-CT) the House Trade Working Groups chair (and House Approps Ranking M…
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In this special breaking news episode of Rethinking Trade, Lori Wallach breaks down President Biden's new tariffs on Chinese electric vehicles and solar panels. Tune in to understand the implications of these tariffs, and the rationale behind them. Spoiler: these measures are crucial for combating unfair trade practices and ensuring supply chain re…
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Our latest Rethinking Trade podcast episode is out now, and it's a special one. Lori Wallach sits down with Arthur Stamoulis, the Executive Director of Citizens Trade Campaign and Trade Justice Education Fund, to talk the past, present, and future of thetrade justice movement in the United States. Lori and Arthur take us on a speedy tour through th…
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In our latest breaking news segment for Rethinking Trade, Lori Wallach discusses the latest developments on Capitol Hill. De minimis is a trade loophole that we've discussed often on the podcast, and why it's important to close it. But what happened in the House Ways and Means markup, and to Rep. Blumenauer's bipartisan de minimis bill? Lori gives …
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In our latest episode of Rethinking Trade, we’re talking about the major trade event of the year -- the 13th Ministerial Conference of the World Trade Organization (WTO). It’s a major global biennial meeting where cabinet-level officials, like U.S. Trade Representative Katherine Tai, get together to set the agenda for the international trade and co…
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Tariffs are in the news again! Why does that term generate such vitriol from some quarters and joy from others?! This week, we explore that question with Scott Paul, the President of the Alliance for American Manufacturing. Scott and host Lori Wallach discuss how increasingly Democrats and Republicans alike now view tariffs as just another policy t…
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Our latest episode of the Rethinking Trade podcast offers an urgent update about the de minimis loophole that we first discussed in 2022. It has gotten much worse.E-commerce sites like Amazon, Shein and Temu use this loophole to skirt U.S. Customs and safety inspections and dodge all taxes and trade-cheating enforcement sanctions. Uyghur forced-lab…
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In our latest episode, we have two very special guests - voices you will know - talking about a corporate trade power tool that definitely should be on the “out with the old” list! We’re talking about Investor-State Dispute Settlement (ISDS) and its implications for our economies and democracies. First, a quick refresher: What is ISDS? ISDS grants …
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Welcome back to the Rethinking Trade podcast. Today we bring you the second half of our conversation with Suresh Venkatasubramanian. Suresh co-authored the Biden administration’s Blueprint for an AI Bill of Rights, and is a leading national expert on AI oversight. With the imminent Biden Executive Order on Artificial Intelligence setting binding U.…
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Greetings from DC! OK, hope all you 2001: A Space Odyssey fans got a chuckle and no HAL9000 is not joining this edition of the podcast! We have a much better guest, Suresh Venkatasubramanian who co-authored the Biden administration’s Blueprint for an AI Bill of Rights. We've all seen Artificial Intelligence or "AI" making headlines recently, and it…
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Once you've finished listening to our new episode with Larry Cohen, check out this mini-episode as he discusses the UAW strike. ----- We're thrilled to present our latest episode of the Rethinking Trade podcast. Lori is joined by Larry Cohen, former President of the Communication Workers of America, for a guided tour of the United Auto Workers (UAW…
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We're thrilled to present our latest episode of the Rethinking Trade podcast. Lori is joined by Larry Cohen, former President of the Communication Workers of America, for a guided tour of the United Auto Workers (UAW) strike. (Spoiler alert: There’s a lot more about this strike and how it could impact all of us than most of us know!) Larry brings h…
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In the latest episode of Rethinking Trade, our guests unpack the specific policies safeguarding Europeans’ privacy, busting Big Tech monopolies, and banning the most risky uses if AI. Yup, all of the policies Big Tech has managed to evade here so far… We’re joined by: Calli Schroeder, Senior Counsel and Global Privacy Counsel at the Electronic Priv…
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Can performance drive brand? And how can lower funnel tactics enhance the brand experience? In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how…
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In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. A…
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Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evoluti…
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In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manage…
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Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy… In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of …
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Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was found…
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Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded…
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In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time …
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Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years …
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If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in As…
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Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder …
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If you thought the air travel fiasco could not get worse, consider the scary news that airlines are offshoring the maintenance work needed to keep planes safe. It’s the same greedy cost-cutting behind the outdated computer systems and gutted airline staffing that is causing the epic air travel meltdowns upending millions of peoples’ lives. In the r…
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Shock waves were sent through Washington, D.C.’s many trade wonks when the U.S.-China Economic and Security Commission gave a unanimous bipartisan recommendation that Congress consider ending China’s Permanent Normal Trade Relations (PNTR). Opponents of China PNTR were trashed as idiots, protectionists and doom mongers during a brutal 2000 U.S. nat…
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Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like? Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it…
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The U.S. finally is getting its act together on climate with big new tax credits for people who buy electric vehicles (EVS) and go solar and incentives for companies to do invest in green production. So why are European and Asian governments steaming mad at us and screaming “trade barrier!!” in numerous languages, instead of cheering our better-lat…
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Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you. In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support s…
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Every election is THE most important in our lifetimes, except the 2022 midterms and 2024 presidential actually are. How have we come to this crisis of democracy? A team of data scientists, opinion researchers, and strategists spent a year studying the two-time Obama voters who then elected Trump in 2020 and their shattered communities. The resultin…
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Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does. Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.…
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TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly? Well this may be the episode for you. This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Mi…
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Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink. Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators.…
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Your doctor’s not at fault if you don’t know about IPEF. It’s not a new virus. But it could harm billions of people. Or not. IPEF = Indo-Pacific Economic Framework. Setting rules for 40% of the world’s economy is the goal of this recently-launched “trade” negotiation. With the public and Congress locked out so far, few people even know about these …
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Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences? In this Flex Your Hustle Podinar, the team at Revlifter will examine these questions and more. RevLifter is on a mission to make every eCommerce deal intelligent. Its …
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