Best Commission Factory Podcasts (2025)

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Building Brand through the Customer Experience with Verity Rowe, Lululemon 25:24

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2y ago25:24

25:24

Can performance drive brand? And how can lower funnel tactics enhance the brand experience? In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how…

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Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book) 20:59

2y ago20:59

20:59

In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. A…

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The Future of Affiliate Marketing with Matthew Lloyd, MySale 28:45

2y ago28:45

28:45

Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evoluti…

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Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch 36:38

2y ago36:38

36:38

In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manage…

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Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group 25:23

2y ago25:23

25:23

Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy… In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of …

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Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers 34:35

2y ago34:35

34:35

Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was found…

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How to Make Positive Change When Your Chips Are Down with Dave Simmons, Jucy 34:42

2+ y ago34:42

34:42

Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded…

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Making Cashback Frictionless with Alex Short, PerformID 17:44

2+ y ago17:44

17:44

In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time …

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Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty 34:51

2+ y ago34:51

34:51

Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years …

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Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack 38:10

2+ y ago38:10

38:10

If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in As…

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Pivoting at Break Neck Speed with Irene Falcone, Sans Drinks 53:22

2+ y ago53:22

53:22

Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder …

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BONUS: Marketing with Podcasts with Zane McIntyre, Commission Factory 27:16

3y ago27:16

27:16

Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like? Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it…

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What's Next in Digital Performance Marketing with Gai Le Roy, IAB Australia 41:58

3y ago41:58

41:58

Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you. In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support s…

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How to Thrive When the Market is Down with James Taylor, Particular Audience 27:06

3y ago27:06

27:06

Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does. Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.…

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Selling Cocktails to the Tik Tok Generation with Kahrissa Bell, Mr Consistent 29:36

3y ago29:36

29:36

TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly? Well this may be the episode for you. This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Mi…

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Innovating the Influencer Marketing Model with Michael Elschenbroich, Stylink 16:36

3y ago16:36

16:36

Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink. Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators.…

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How to Seal the Deal With Personalisation with Revlifter 28:31

3y ago28:31

28:31

Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences? In this Flex Your Hustle Podinar, the team at Revlifter will examine these questions and more. RevLifter is on a mission to make every eCommerce deal intelligent. Its …

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Marketing for Good with Elliot Midalia, Boody 31:48

3y ago31:48

31:48

Does Marketing with purpose really work? And what does it really take to become a true brand for good? This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse with sales in over 15 markets worldwide, and Australia's first B-Corp certified underwear brand. But it ha…

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Creating a New Niche with Sam Brett, Naked Sundays 28:53

3y ago28:53

28:53

Ever wondered what it takes to create a cult following with a beauty brand? In this episode of Flex Your Hustle, Michelle Lomas sits down with Sam Brett, the founder of cult sun care brand Naked Sundays. Sam is the founder of the business and author of two books as well as being an ex-Sunrise (Seven Network) reporter with a high profile within medi…

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Why Coupon is not a Dirty Word with Uniqodo 30:38

3y ago30:38

30:38

The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally? What if we thought about coupons more creatively? Imagine using coupons to solve a business proble…

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Marketing Against the Tide with Pascale Helyar-Moray, Super Rewards 33:37

3y ago33:37

33:37

When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special. But what do you do when consumers tune out your message? You pivot. Join Michelle Lomas as she sits down with Super Rewards founder Pascale Helyar-Moray to talk about a cashback rewards program that is changing people's super. Pascale, a passionate an…

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Reinventing PR for Performance with Adrian Fagerlund, Linkby 14:55

3y ago14:55

14:55

What's the best way to get your product seen and trialled? Through trusted recommendations. But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need? Meet Linkby who are merging traditional publisher referrals with performance for more accountable editorial placement. Linkby is a global p…

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Creating A Data Driven Marketing Organisation with Ashleigh Gardiner, My Muscle Chef 29:44

3y ago29:44

29:44

It is every brands goal to become a more data-driven organisation, but true organisational change requires a shift in mindset and process, not just the introduction of new products. This episode, Michelle Lomas is joined by Ashleigh Gardiner, the Head of Data of meal delivery success-story My Muscle Chef. A change in mindset in 2018 to move from be…

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How to Have Fun with Marketing With Rob Godwin, Lovehoney 29:29

3y ago29:29

29:29

Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing? This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at Lovehoney. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexu…

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Create Great Content that Also Sells with Jody Allen, Stay At Home Mum 24:09

3y ago24:09

24:09

Driving performance through content requires a strong understanding of your audience, not just a great product. Join us on our very first episode as host Michelle Lomas sits down with Jody Allen, founder and Editor in Chief of publishing powerhouse Stay At Home Mum. With over 1 Million+ Australian parents heading to the Stay At Home Mum website eac…

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Flex Your Hustle - Season 2 Trailer 2:29

3+ y ago2:29

2:29

We know why you are here. You think some of the ideas out there in modern-day marketing land are a bit flat, a bit dull, and you are looking to hear something different, something original, something with a bit of passion and soul. Well, we have just the group of people for you in this series. Where creativity used to dominate, it just feels… well……