The 29% Retention Lift: What BG Products Discovered Across 263 Dealerships With Rob Leary Fixed Ops Roundtable podcast

The 29% Retention Lift: What BG Products Discovered Across 263 Dealerships with Rob Leary

1M ago 7:00

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What if one change in your service process could boost customer retention by 29%?

That’s not a hypothetical. That’s what BG Products uncovered, and in this episode, Rob Leary, Director of Sales at BG, joins us to unpack exactly how.

We’re coming to you from Uber’s World Headquarters in New York City. Sarah Vantine and I sit down with Rob for a powerful conversation about how BG’s data-driven approach is helping dealers retain customers far beyond warranty expiration. We're talking about real numbers, real systems, and real results.

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What we discuss in this episode:

The surprising results of BG’s latest service retention study (and what 263 dealerships taught them)
Why retention isn’t just a nice-to-have—it's the bottom-line game changer
How BG’s proprietary Lifetime Protection Plan and Smart VMA platform are changing the way dealerships follow up and bring customers back
Why both Ford and GM are betting big on BG for their fuel programs and what that means for your shop
The impact of BG’s in-dealership support model (800+ reps!) and how it blows past what OEMs and third parties are doing
Plus: BG’s quiet giant—its warranty analysis service, already helping dealers add six figures annually in parts and labor

And yeah… Rob casually drops that BG now owns its own shipping company to support faster, more reliable distribution. That’s the level of commitment we’re talking about.

If you’re in fixed ops or dealership leadership, this one’s a no-brainer. The insights here are practical, tactical, and tested. Hit play and find out how to become the service department your customers actually want to return to.

Listen to the episode featuring Rob Leary for even more insights!

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Thanks, Rob Leary

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