How to Build a High-Trust, Low-Turnover Dealership Team with Brett Sutherlin
Manage episode 493136873 series 3433835
In this episode, I sit down with Brett Sutherlin from Sutherlin Automotive Group for a powerful conversation about what’s actually working in today’s dealerships.
Brett pulls back the curtain on how his team is flipping the script—turning service drives into high-trust buying opportunities, building custom software to appraise every car that rolls into the service bay, and creating a culture where turnover is the exception, not the rule.
👉 Register for the upcoming Fixed Ops Roundtable Event
What we discuss in this episode:
- How to seamlessly buy cars from your own service customers without creating friction
- Why service advisors (not salespeople) are the secret weapon for vehicle acquisition
- The dealership mistake that pushes customers away without you even realizing it
- How Brett’s team cut turnover to a fraction of the industry average by building people-first management training
- Why ignoring your fixed ops team is quietly costing you more than you think
- The future of technicians: why your next great tech might look more like a software engineer than a grease monkey
This isn’t just a conversation about surviving market shifts—it’s about building something that actually thrives through them.
Listen to the episode featuring Brett Sutherlin for even more insights!
Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇
Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Brett Sutherlin
Connect with Ted Ings and the Fixed Ops Roundtable:
235 episodes