Episode Overview

In this episode of Fixed Ops Mastermind, Kyle sits down with Liam Snell to explore the realities of recruiting in the automotive industry. From transferable skills gained in insurance to the real factors driving retention, Liam offers candid insights that dealerships need to hear if they want to hire smarter and keep their teams longer.

Timestamps

00:00 – Introduction
Karl introduces the episode and welcomes guest Liam Snell.

00:04 – Meet Liam Snell
Liam shares his role at Holt Automotive Staffing and what’s been happening in his world.

01:00 – From Motor Insurance to Automotive Staffing
How Liam’s customer-facing insurance background gave him skills that fuel his success in recruitment.

05:20 – What Candidates Really Want
Breaking down common misconceptions dealers have about pay, culture, and job expectations.

10:15 – Recruitment as Retention
Why the hiring process sets the tone for how long employees stay.

15:45 – Employer Branding in Automotive
How candidates research dealerships like consumers research products.

21:00 – Honesty vs. Hype
Why overselling roles leads to disillusionment and turnover.

26:30 – Practical Tips for Dealers
Actionable advice on job ads, interview training, and onboarding metrics.

30:00 – Closing Thoughts
Liam’s final insights on how dealers can shift from replacing people to developing them.