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#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice

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Manage episode 513313699 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR!

He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice, the UK’s fastest growing scale-up in 2025. They’re growing fast, and it’s not just because of a good product or positioning.

Will’s approach to marketing prioritises high-quality, resonant thought leadership across all digital channels. He employs creativity, data, and emerging channels such as influencer marketing to achieve immense marketing impact.

You’ll learn from a marketer cracking the code for growth in 2025, with tactical tips for your own strategy.

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 513313699 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR!

He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice, the UK’s fastest growing scale-up in 2025. They’re growing fast, and it’s not just because of a good product or positioning.

Will’s approach to marketing prioritises high-quality, resonant thought leadership across all digital channels. He employs creativity, data, and emerging channels such as influencer marketing to achieve immense marketing impact.

You’ll learn from a marketer cracking the code for growth in 2025, with tactical tips for your own strategy.

  continue reading

174 episodes

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