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#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity

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Manage episode 509003623 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In light of AI search, is SEO dead? Not so fast.

Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing.

Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct.

Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other.

Disclaimer: Clarity is the main sponsor of the FINITE Podcast.

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 509003623 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In light of AI search, is SEO dead? Not so fast.

Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing.

Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct.

Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other.

Disclaimer: Clarity is the main sponsor of the FINITE Podcast.

  continue reading

174 episodes

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