From a part-time hobbyist landscape photographer to a full-time professional wedding photographer, our guest on today’s show has a lot of valuable knowledge to share around transitioning, holding onto your passion, and finding your ideal clients. Ara has two branches of her wedding photography business; one which focuses on more traditional weddings and another which feeds her adventurous, outdoorsy spirit. In this episode you will hear about the importance of taking in all the feedback you receive, utilizing a specific marketing tone in order to attract the clients that you want, and the importance of staying true to yourself and being selective in the photos that you use to promote your business; if you don’t want to do baby shoots, don’t post baby photos! Ara also explains why it is so important to her to get close to the couples that she is going to be photographing, and the strategies that she makes use of to build these relationships. If you’re struggling to hone in on your niche or feel like you’ve lost your passion for your work, this episode will go a long way in helping you find them!