Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his social media marketing skills when he wanted to reach a market beyond just the group of people he knew. In this episode, he advises listeners on getting started with Facebook ads, walking them through every step, from identifying your target audience to knowing where they like to shop and hang out. Because, for Chip, you want to create a warm audience and nurture people rather than trying to cold sell, and to do this, you will need a bit of patience and understand that you do not convert clients with a single ad. It often takes a series of ads and other strategies to finally get them to book with you. Tuning in, listeners will also learn incredible tips for getting testimonials and reviews that no prospect can deny and how to budget to avoid overspending on campaigns.