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The CLEAR Sales Model: A Simple Approach to Selling Eyewear

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Manage episode 467243320 series 3379686
Content provided by IDOC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDOC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this podcast episode, we tackle the often uncomfortable topic of 'selling' in the eye care profession. Despite being trained primarily as clinicians, optometrists and opticians can greatly benefit from understanding effective sales techniques. Host Steve Vargo introduces the CLEAR Sales Model - a simple, repeatable system that helps guide patients through the eyewear selection process. The model stands for Connect with the patient, Listen actively, Educate on options, Address concerns, and Recommend the best solution. Through this approach, eye care professionals can enhance patient trust, improve sales without feeling pushy, and ultimately ensure patients walk away with the best vision solutions.

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85 episodes

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Manage episode 467243320 series 3379686
Content provided by IDOC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDOC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this podcast episode, we tackle the often uncomfortable topic of 'selling' in the eye care profession. Despite being trained primarily as clinicians, optometrists and opticians can greatly benefit from understanding effective sales techniques. Host Steve Vargo introduces the CLEAR Sales Model - a simple, repeatable system that helps guide patients through the eyewear selection process. The model stands for Connect with the patient, Listen actively, Educate on options, Address concerns, and Recommend the best solution. Through this approach, eye care professionals can enhance patient trust, improve sales without feeling pushy, and ultimately ensure patients walk away with the best vision solutions.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

  continue reading

85 episodes

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