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But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare
Manage episode 461067719 series 3379686
In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.
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Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty
85 episodes
Manage episode 461067719 series 3379686
In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.
Follow our Podcast on All Available Platforms
Follow our Podcast on Instagram
Follow IDOC on Facebook
Follow IDOC on LinkedIn
Watch our Podcast Video on YouTube
Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty
85 episodes
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