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But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare

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Manage episode 461067719 series 3379686
Content provided by IDOC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDOC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.

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Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

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85 episodes

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Manage episode 461067719 series 3379686
Content provided by IDOC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDOC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.

Follow our Podcast on All Available Platforms

Follow our Podcast on Instagram

Follow IDOC on Facebook

Follow IDOC on LinkedIn

Watch our Podcast Video on YouTube

Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

  continue reading

85 episodes

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