Join host Will Troup on the Expanding Local Podcast as he interviews Lewis Vandervalk, a marketing pro who transformed his background in construction and mechanical engineering into a thriving career in digital marketing for home-service businesses. In this episode, Lewis explains how hands-on experience in the trades can give you a competitive edge when it comes to creating effective SEO strategies, building backlinks, and mastering schema to help you get more local leads.

Lewis also breaks down the importance of video content on your website, the power of personal branding, and why your Google Business Profile must be closely connected to your main site. Discover how you can optimize your online presence through Local SEO, website optimization, and strategic social media engagement. Plus, Lewis shares tips on tracking the right metrics to ensure a solid ROI on your marketing efforts, and how community networking can strengthen your backlinks.

From practical advice on building trust through relevant content to leveraging tools that make SEO more data-driven, Lewis pulls from real-world experiences in junk removal and home services to help you avoid common digital marketing pitfalls. Whether you’re new to the trades or a seasoned professional, this conversation offers a blueprint for turning your brand into a local powerhouse. Don’t miss these insights on blending your in-house knowledge with creative outsourcing, and the key steps to keep Google happy—without losing your independence.