Join host Will Troup, founder of LocalSink, in the second episode of the Expanding Local podcast, as he interviews Billy “Door Guy” Cline, founder of Your New Door, about the mindset shifts and practical strategies needed to grow a small home-service business into a scalable model. In this episode, Billy reveals how he transitioned from competitive bass fishing to running a thriving door business by focusing on leadership, rebranding, and embracing fresh marketing approaches.

Discover the role of digital marketing, especially the power of Google Business Profiles and the evolving landscape of PPC advertising, and why radio advertising is still a valuable tool for brand awareness. Billy also explains the importance of tracking advertising success to measure your return on investment, along with owning your digital assets—so you’re never fully dependent on any single agency or platform.

They delve into agency relationships and the nuances of hiring an external team to handle your marketing, plus how to avoid the pitfalls of rapid growth by building a strong company culture. Billy shares actionable insights for generating customer reviews, discusses the dangers of over-reliance on Google, and highlights the benefits of developing both a personal brand and a business brand.

Throughout the conversation, you’ll learn how focusing on cash flow, profitability, and preparing your company for sale can lay the groundwork for future success. Billy emphasizes the value of removing constraints, cultivating A-players, and nurturing the mindset needed for young workers to thrive. If you’re looking to unlock new business growth opportunities and discover the best marketing strategies for home services, this episode is a must-listen.