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Why Not All Revenue Is Equal: What Buyers Really Want with Kevin Harrington
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If your revenue stopped tomorrow, would your business survive? More importantly – would anyone want to buy it?
In this episode of the Exit Insights podcast, Darryl Bates-Brownsword is joined by Kevin Harrington to explore how the structure and quality of your revenue impacts your business valuation and exit options.
💡 You’ll learn:
- Why buyers favour subscription and contracted income over one-off sales
- How to avoid the risks of customer and supplier dependence
- What your revenue says about your values – and how that impacts culture and staff retention
- Why predictable, ethical revenue drives better exit outcomes
If a customer has to convince you to work with them… it’s probably not the right revenue!
Whether you're actively preparing for exit or just thinking ahead, this episode offers clear advice to help you turn your revenue into a strategic, saleable asset.
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