Go offline with the Player FM app!
CMO-to-CRO isn’t capitulation with Kathleen Booth
Manage episode 505332367 series 3342298
In this episode of Executive Conversations, Maeva Cifuentes speaks with Kathleen Booth, Senior Vice President of Marketing at Pavilion. Kathleen shares her perspective on why so many marketers today feel cornered—expected to own revenue without the resources, time, or internal alignment to succeed. She explores the short-termism trap, where overreliance on pipeline metrics erodes brand value and creates long-term risk. Kathleen talks about the limits of “educating up” in VC- and PE-backed environments, and why mindset alignment with the CEO is non-negotiable for long-term success.
She also makes a bold case for why CMOs stepping into CRO roles isn’t a concession—it’s a power move. Kathleen challenges assumptions about marketing’s role in revenue leadership and shares how broader executive support, including structural changes like guaranteed severance, can give leaders the freedom to place high-impact bets.
136 episodes
Manage episode 505332367 series 3342298
In this episode of Executive Conversations, Maeva Cifuentes speaks with Kathleen Booth, Senior Vice President of Marketing at Pavilion. Kathleen shares her perspective on why so many marketers today feel cornered—expected to own revenue without the resources, time, or internal alignment to succeed. She explores the short-termism trap, where overreliance on pipeline metrics erodes brand value and creates long-term risk. Kathleen talks about the limits of “educating up” in VC- and PE-backed environments, and why mindset alignment with the CEO is non-negotiable for long-term success.
She also makes a bold case for why CMOs stepping into CRO roles isn’t a concession—it’s a power move. Kathleen challenges assumptions about marketing’s role in revenue leadership and shares how broader executive support, including structural changes like guaranteed severance, can give leaders the freedom to place high-impact bets.
136 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.