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Building tech-savvy marketing leadership with Rick Egan

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Manage episode 502544038 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations, Maeva Cifuentes speaks with Rick Egan, chief marketing officer at Beyond Inc., a public marketplace for home goods. Rick traces his path from SEO specialist to leading marketing at a listed company, explaining how that journey sharpened his focus on demand signals, technology fluency and stakeholder management. He unpacks the post-covid demand crash, why falling conversion rates reveal market size—not media problems—and how tariffs and inventory gluts pressure margins and pricing.

Rick shares the hard conversations he has with the board when shareholder expectations collide with shrinking buyer pools, and why discounting is often a last resort. He argues that modern CMOs must be part technologist, part psychologist: pushing AI workflows despite team fears, rewarding early adopters and managing out the refusers. Finally, Rick explains why letting domain experts own their lanes beats micromanagement and how public-company constraints force clearer strategic bets.

  continue reading

135 episodes

Artwork
iconShare
 
Manage episode 502544038 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations, Maeva Cifuentes speaks with Rick Egan, chief marketing officer at Beyond Inc., a public marketplace for home goods. Rick traces his path from SEO specialist to leading marketing at a listed company, explaining how that journey sharpened his focus on demand signals, technology fluency and stakeholder management. He unpacks the post-covid demand crash, why falling conversion rates reveal market size—not media problems—and how tariffs and inventory gluts pressure margins and pricing.

Rick shares the hard conversations he has with the board when shareholder expectations collide with shrinking buyer pools, and why discounting is often a last resort. He argues that modern CMOs must be part technologist, part psychologist: pushing AI workflows despite team fears, rewarding early adopters and managing out the refusers. Finally, Rick explains why letting domain experts own their lanes beats micromanagement and how public-company constraints force clearer strategic bets.

  continue reading

135 episodes

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