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Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Dana Smith, Founder of Earth and Ether Holistic Coaching

Episode Highlights

1. Meet Dana Smith – A Journey in Nursing and Holistic Coaching
Dana shares her diverse experience in healthcare, from ER and cardiac surgery nursing to working in aesthetics, pain clinics, and her journey as a military spouse. Through both personal and professional challenges, she found her calling in holistic nurse coaching, blending science, research, and ancient healing modalities.

2. Building a Unique Business: Earth and Ether Holistic Coaching
Dana explains the services she offers, with a firm grounding in evidence-based practice alongside holistic and energetic healing. She describes her coaching style as a fusion of “wicked nerd science” and “woo woo,” focusing on one-on-one coaching packages (3, 6, or 12 months) tailored to individual client needs, with a strong emphasis on nutrition, wellness, and personal connection.

3. Values at the Core of the Business
Dana opens up about her personal experiences as both a nurse and a patient—navigating preeclampsia and genetic cancer risks. These experiences cemented her commitment to:

• Connection: Deeply seeing and hearing clients, combating society’s “loneliness epidemic.”
• Support: Non-judgmental, personalized care.
• Empowerment: Helping clients recognize and nurture their own strengths and resilience.

4. Business Coaching Strategies with Jarvis T. Gray
Jarvis offers actionable strategies tailored to Dana’s stage of business growth:

• Create a Customer Avatar: Define the ideal client’s demographics, challenges, and goals to better target services and messaging.
• Craft a Market Dominating Position: Develop a concise introduction (one or two sentences) that quickly conveys the unique value and results Dana delivers.
• Define Offers and Wins: Clarify the “quick wins” Dana’s packages deliver within the first months, and consider “risk reversal” strategies (like money-back guarantees) to lower client commitment anxiety.
• Network with Intention: Use the “Five Question Method” when networking to guide conversations and set measurable networking goals.
• Financial Savvy: Keep close tabs on business finances by regularly reviewing profit & loss statements, even in the early stages.

5. Looking Ahead and Staying Connected
Dana reflects on the strategies she plans to implement, especially around defining her client avatar and intentional networking. She expresses gratitude and enthusiasm for the practical advice and the supportive tone of the conversation.

Connect with Dana Smith & Earth and Ether Holistic Coaching

• Instagram: earth_ether.holism
• Alignable: Earth and Ether Holistic Coaching
• Email: [email protected]

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