Lily Pender, co-founder of The Whole Story, explains how her theatre background has led to her helping leaders and organisations communicate more effectively through storytelling. She describes how storytelling techniques improve presentations, in-the-moment communication and strategy alignment by helping leaders deeply understand their audience, clarify their own relationship with a message, and make communication tangible, human and real. Her approach is practical and rooted in spoken word, focusing on structure, intention and emotional connection rather than abstract management language.