Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Blythe Brumleve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blythe Brumleve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why Your Routing Guide Is Failing

1:01:40
 
Share
 

Manage episode 480043981 series 2818665
Content provided by Blythe Brumleve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blythe Brumleve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The freight market doesn’t work the way most people think it does, and Chris Caplice is here to explain why.

As the Chief Scientist at DAT Freight & Analytics and Executive Director of MIT’s FreightLab, Chris has spent years studying the breakdowns in routing guides, the myth of economies of scale, and why AI isn’t a magic bullet for bad freight strategy.

In this episode, we’re diving deep into how shippers, brokers, and carriers can use benchmarking and dynamic tools to build more resilient freight networks and avoid the common traps in RFP season.

Key takeaways:

  • Freight contracts often fail because they’re built around ghost lanes that never move freight.
  • AI works best when applied to unstructured transportation data, not generic pricing models.
  • Dynamic routing guides and benchmarking tools help reduce failure points in traditional RFPs.
  • Economies of scale don’t really exist in truckload—scope and flexibility matter more.
  • Smart freight strategy comes down to understanding your network’s quirks, not copying someone else’s.

LINKS:

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------
THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

  continue reading

Chapters

1. Why Your Routing Guide Is Failing (00:00:00)

2. The Real Reason Routing Guides Fail (00:06:41)

3. What AI Can (and Can’t) Do in Freight (00:16:04)

4. The RFP Death Spiral (00:24:16)

5. Benchmarking for Better Freight Decisions (00:32:49)

6. Dynamic Strategies vs. Static Planning (00:42:03)

7. Why Economies of Scale Don’t Exist in Truckload (00:50:24)

483 episodes

Artwork
iconShare
 
Manage episode 480043981 series 2818665
Content provided by Blythe Brumleve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blythe Brumleve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The freight market doesn’t work the way most people think it does, and Chris Caplice is here to explain why.

As the Chief Scientist at DAT Freight & Analytics and Executive Director of MIT’s FreightLab, Chris has spent years studying the breakdowns in routing guides, the myth of economies of scale, and why AI isn’t a magic bullet for bad freight strategy.

In this episode, we’re diving deep into how shippers, brokers, and carriers can use benchmarking and dynamic tools to build more resilient freight networks and avoid the common traps in RFP season.

Key takeaways:

  • Freight contracts often fail because they’re built around ghost lanes that never move freight.
  • AI works best when applied to unstructured transportation data, not generic pricing models.
  • Dynamic routing guides and benchmarking tools help reduce failure points in traditional RFPs.
  • Economies of scale don’t really exist in truckload—scope and flexibility matter more.
  • Smart freight strategy comes down to understanding your network’s quirks, not copying someone else’s.

LINKS:

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------
THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

  continue reading

Chapters

1. Why Your Routing Guide Is Failing (00:00:00)

2. The Real Reason Routing Guides Fail (00:06:41)

3. What AI Can (and Can’t) Do in Freight (00:16:04)

4. The RFP Death Spiral (00:24:16)

5. Benchmarking for Better Freight Decisions (00:32:49)

6. Dynamic Strategies vs. Static Planning (00:42:03)

7. Why Economies of Scale Don’t Exist in Truckload (00:50:24)

483 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play