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Using Podcasting for Customer Education
Manage episode 479750282 series 2818665
Business owner, podcast host, and SPI Logistics freight agent Dave Gulas is back on the show to talk about how he uses podcasting to create content for his customers and leads. By using education, he’s able to stay top of mind and earn future opportunities by delivering value long before the sale.
From sharing entrepreneurial stories to building lead pipelines, Dave breaks down why consistency is the secret weapon most folks overlook.
Key Takeaways:
- Podcasting isn’t just for downloads, it’s a long-game strategy for building relationships and trust.
- Creating educational content can double as lead generation when you stay consistent.
- The best episodes feature real stories of wins, losses, and lessons from entrepreneurs.
- Sales today is about storytelling, not cold pitching, and your content is your proof.
- Success in podcasting comes from starting scrappy, staying consistent, and learning as you go.
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.
CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Chapters
1. Using Podcasting for Customer Education (00:00:00)
2. Founder Mindset and Sales Skills (00:00:42)
3. E-commerce Challenges in a Tariff-Heavy Market (00:02:37)
4. Why Education-Based Content Wins (00:12:07)
5. Starting the Beyond Fulfillment Podcast (00:21:37)
6. Using Podcasting for Lead Generation (00:24:37)
7. Balancing Podcasting with Running a Business (00:28:37)
8. Advice for Founders Starting a Podcast (00:36:55)
469 episodes
Manage episode 479750282 series 2818665
Business owner, podcast host, and SPI Logistics freight agent Dave Gulas is back on the show to talk about how he uses podcasting to create content for his customers and leads. By using education, he’s able to stay top of mind and earn future opportunities by delivering value long before the sale.
From sharing entrepreneurial stories to building lead pipelines, Dave breaks down why consistency is the secret weapon most folks overlook.
Key Takeaways:
- Podcasting isn’t just for downloads, it’s a long-game strategy for building relationships and trust.
- Creating educational content can double as lead generation when you stay consistent.
- The best episodes feature real stories of wins, losses, and lessons from entrepreneurs.
- Sales today is about storytelling, not cold pitching, and your content is your proof.
- Success in podcasting comes from starting scrappy, staying consistent, and learning as you go.
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.
CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Chapters
1. Using Podcasting for Customer Education (00:00:00)
2. Founder Mindset and Sales Skills (00:00:42)
3. E-commerce Challenges in a Tariff-Heavy Market (00:02:37)
4. Why Education-Based Content Wins (00:12:07)
5. Starting the Beyond Fulfillment Podcast (00:21:37)
6. Using Podcasting for Lead Generation (00:24:37)
7. Balancing Podcasting with Running a Business (00:28:37)
8. Advice for Founders Starting a Podcast (00:36:55)
469 episodes
All episodes
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