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Using Podcasting for Customer Education
Manage episode 479750282 series 2818665
Business owner, podcast host, and SPI Logistics freight agent Dave Gulas is back on the show to talk about how he uses podcasting to create content for his customers and leads. By using education, he’s able to stay top of mind and earn future opportunities by delivering value long before the sale.
From sharing entrepreneurial stories to building lead pipelines, Dave breaks down why consistency is the secret weapon most folks overlook.
Key Takeaways:
- Podcasting isn’t just for downloads, it’s a long-game strategy for building relationships and trust.
- Creating educational content can double as lead generation when you stay consistent.
- The best episodes feature real stories of wins, losses, and lessons from entrepreneurs.
- Sales today is about storytelling, not cold pitching, and your content is your proof.
- Success in podcasting comes from starting scrappy, staying consistent, and learning as you go.
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company's agents on how they took the leap and found a home with SPI freight agent program.
CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions.
CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you're a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her...
Chapters
1. Using Podcasting for Customer Education (00:00:00)
2. Founder Mindset and Sales Skills (00:00:42)
3. E-commerce Challenges in a Tariff-Heavy Market (00:02:37)
4. Why Education-Based Content Wins (00:12:07)
5. Starting the Beyond Fulfillment Podcast (00:21:37)
6. Using Podcasting for Lead Generation (00:24:37)
7. Balancing Podcasting with Running a Business (00:28:37)
8. Advice for Founders Starting a Podcast (00:36:56)
449 episodes
Manage episode 479750282 series 2818665
Business owner, podcast host, and SPI Logistics freight agent Dave Gulas is back on the show to talk about how he uses podcasting to create content for his customers and leads. By using education, he’s able to stay top of mind and earn future opportunities by delivering value long before the sale.
From sharing entrepreneurial stories to building lead pipelines, Dave breaks down why consistency is the secret weapon most folks overlook.
Key Takeaways:
- Podcasting isn’t just for downloads, it’s a long-game strategy for building relationships and trust.
- Creating educational content can double as lead generation when you stay consistent.
- The best episodes feature real stories of wins, losses, and lessons from entrepreneurs.
- Sales today is about storytelling, not cold pitching, and your content is your proof.
- Success in podcasting comes from starting scrappy, staying consistent, and learning as you go.
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company's agents on how they took the leap and found a home with SPI freight agent program.
CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions.
CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you're a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her...
Chapters
1. Using Podcasting for Customer Education (00:00:00)
2. Founder Mindset and Sales Skills (00:00:42)
3. E-commerce Challenges in a Tariff-Heavy Market (00:02:37)
4. Why Education-Based Content Wins (00:12:07)
5. Starting the Beyond Fulfillment Podcast (00:21:37)
6. Using Podcasting for Lead Generation (00:24:37)
7. Balancing Podcasting with Running a Business (00:28:37)
8. Advice for Founders Starting a Podcast (00:36:56)
449 episodes
Alle episoder
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