Tastes Like Europe: How The EU Protects Its Most Famous Products EU Untangled podcast

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Tastes like Europe: how the EU protects its most famous products

2d ago 44:21

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What do Champagne, Halloumi and Parma ham all have in common? They’re not just delicious — they’re protected. Andrea Zappalaglio helps us unpack the world of geographical indications (GIs), the EU’s unique way of safeguarding products that are deeply tied to a specific place, tradition, and know-how.

We unpack what GIs are, why they exist, who decides what makes the cut, and what happens when a dispute bubbles up (yes, even over bubbly). We discuss whether GIs help local communities thrive or if they limit competition. Are they powerful tools in trade negotiations, or barriers to entry? And what happens when climate change or new technology shakes up centuries-old traditions?

If you’ve ever wondered why names matter — and how a simple label can carry history, pride, and billions of euros — this episode uncorks the secrets behind the EU’s most flavorful rules.

Guest: Andrea Zappalaglio, Associate Professor in Intellectual Property Law at the University of Leeds.

Hosts and producers: Victor Aguilar & Alexander Roth.

Research and communication support: Lisa Vallese and Martina Domladovac.

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Chapters

1. Intro to the podcast (00:00:00)

2. Guest introduction (00:02:01)

3. What is a geographical indication (GI) (00:02:38)

4. Where GIs came from (00:05:15)

5. The EU GI model (00:08:07)

6. How products get a GI label (00:16:37)

7. Enforcement and control of GIs (00:25:03)

8. Who wins and who loses from GIs (00:29:34)

9. The added value of GIs (00:31:27)

10. The role of GIs in trade agreements (00:34:15)

11. The future of GIs (00:40:12)

12. Outro (00:43:15)

23 episodes

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