In this episode of the Entrepreneurial Mindset for Transformative Education podcast, Stephen Carter unpacks the idea of a Unique Value Proposition (UVP)—the clear reason people choose you over anyone else. More than a catchy slogan, your UVP is the heart of value creation: identifying problems, understanding your audience, and delivering solutions that matter.

Stephen shares how students can practice this skill through real-world entrepreneurship projects, including the surprising story of a student who turned a “gross” idea into a business with a powerful UVP. He also explains why schools themselves must define and communicate their UVP if they want to stand out in a crowded educational landscape.

Whether you’re an educator, a leader, or simply someone interested in building an entrepreneurial mindset, this episode will challenge you to clarify your value and communicate it with confidence.