Discover the harsh realities behind startup failure as serial entrepreneur and professor Dr. Greg Watson breaks down the critical mistakes that doom 90% of new ventures—and reveals the proven strategies successful founders use to beat these overwhelming odds. Whether you’re validating your first business idea or scaling an existing company, you’ll gain actionable insights on avoiding common pitfalls around market fit, funding, team building, and execution that separate thriving businesses from failed dreams. This episode delivers the hard-earned wisdom every entrepreneur needs to stack the deck in their favor and join the elite 10% that actually succeed.

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