Discover why most startups crash and burn before gaining momentum as serial entrepreneur and professor Dr. Greg Watson reveals the critical traction mistakes that kill 90% of new ventures—and the proven 30-day framework to turn it around. Whether you’re launching your first startup or struggling to scale your existing business, you’ll walk away with actionable strategies to identify your true traction channels, measure what matters, and accelerate growth before you run out of runway. This episode delivers the hard-won insights and practical tools every founder needs to build unstoppable momentum and join the 10% that actually succeed.

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