In this episode, we talk with Chris Vaughan, PhD, co-founder of Sequence Consulting, about why associations can’t afford to sit on the sidelines when it comes to AI. Chris explains how consumer tools like ChatGPT are reshaping expectations, while associations have historically lagged in adopting new technology. He points to the pandemic as a turning point—pushing organizations to innovate faster—and shares real-world examples, including how AARP uses AI to personalize member content. The conversation focuses on starting small with existing tools, applying AI to solve specific business challenges, and positioning associations as thought leaders for their members. From member engagement to retention and operational efficiency, Chris outlines practical ways associations can make AI work today.