In this episode, we sit down with Ryan Byrd, CAE, director of chapter relations at the American College of Emergency Physicians, for a conversation that’s as lively as it is insightful. Ryan shares her unique journey from chamber roots to chapter leadership and explains how ACEP’s national office operates like an AMC to support smaller, resource-strapped chapters. We dive into member engagement strategies tailored for high-stress professions, the importance of brand loyalty, and how empathy shapes Ryan’s leadership style. Plus, we explore creative chapter programming (goodbye, boring bingo) and hear how flag football, karaoke, and macarons all make their way into Ryan’s story. It’s part inspiration, part innovation—and a whole lot of fun.