In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m breaking down the PESTLE framework and why factors outside your “lane” can flip your business upside down. From political decisions like tariffs to economic shifts such as inflation to social changes driven by influencers. These forces shape your strategy whether you notice them or not.

I’ll unpack how technology can become either opportunities or threats. I’ll explain how legal shifts can become either opportunities or threats. I’ll show how environmental pressures can become either opportunities or threats depending on how prepared you are.

Forget the once-a-year tick-box exercise. I’ll show you how to use PESTLE as a live tool for spotting risks, finding opportunities, and future-proofing your business. Whether you’re a start-up founder, scaling operator, or seasoned leader, this episode will sharpen your strategy and keep you one step ahead.

Got a myth to bust? Send it my way!⁠⁠⁠

Vocab:⁠⁠⁠📝⁠

• PESTLE Analysis – Political, Economic, Social, Technological, Legal, Environmental
• Macro-Environment
• Trend Analysis
• Scenario Planning
• Regulatory Compliance
• Market Sentiment
• Risk Management

Kitbox

• SWOT Analysis Tool
• PESTLE Analysis Template

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Timestamps 🎯

• (00:00) Misconception
• (00:14) EAT Intro
• (00:47) Myth Bust
• (01:33) Vocab
• (02:32) Number One: What Is A PESTLE Analysis
• (09:14) Number Two: How To Use A PESTLE Analysis In Business
• (13:39) Wrap Up

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Let’s thrive together 🖤

• Watch on YouTube⁠⁠⁠
• Connect with me on LinkedIn⁠⁠⁠
• Follow me on Facebook⁠⁠⁠
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• Want to explore a collaboration?⁠⁠⁠
• Sign up to Curious Chronicles monthly newsletter⁠⁠

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