In this week’s episode of Engage And Thrive (also known as EAT With Taelon), we’re busting the myth that SEO is no longer relevant with the emergence of AI tools like ChatGPT, Google Gemini, Co-Pilot, and others. The truth? SEO is evolving, not disappearing.

I unpack the rise of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), and what this means for how your brand is discovered across chatbots, AI assistants, and traditional search engines. We’ll cover what Google’s SGE, LLMs like GPT-4, and tools like Gemini and Claude are changing user behavior and why now is the time to audit your brand and content strategy.

From brand visibility to personalisation and discoverability, I explore why the future of search is about thinking human-first, writing clearly, and building trust across platforms where paid ads can’t even reach yet.

If you’ve ever asked an AI tool for recommendations, you’re already part of the shift. Let’s talk about SEO versus AEO and how to thrive in the era of generative search.

Got a myth to bust? Send it my way!⁠⁠⁠

Vocab:⁠⁠⁠📝⁠

• SEO - Search Engine Optimisation
• SGE - Search Generative Experience
• AEO - Answer Engine Optimisation
• GEO - Generative Engine Optimisation
• LLM - Large Language Model
• E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness

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Timestamps 🎯

• (00:00) Misconception
• (00:11) EAT Intro
• (00:45) Myth Bust
• (02:08) Vocab
• (03:44) Number One: Search Everywhere Optimisation
• (08:16) Number Two: Think Human First
• (11:00) Number Three: Future of Search
• (14:00) Wrap Up

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Let’s thrive together 🖤

• Watch on YouTube⁠⁠⁠
• Connect with me on LinkedIn⁠⁠⁠
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• Want to explore a collaboration?⁠⁠⁠
• Sign up to Curious Chronicles monthly newsletter⁠⁠

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