Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blogs and videos aren’t moving the needle, this episode gives you a clear, actionable path forward.

Highlights include:

• Why today’s content managers need to be part strategist, analyst, and technologist.
• How to use data and tools like HubSpot to track and optimize every piece of content.
• The smartest ways to adopt AI without losing the human touch.
• A behind-the-scenes look at HubSearch’s breakthrough with the HubSpot Salary Guide.

If you’re ready to stop guessing and start growing, this conversation is your roadmap.

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